BecauseSolar + Storage Is The Future

Why Should You Choose BecauseSolar To Be Your Solar Panel Install Partner?

BecauseSolar Has the Experience

4,535,749+ kWh Generated

enough electricity to power approximately 540+ homes for a year 

3,533,626+ lbs of Coal Removed


if the electricity were to come from burned coal vs. solar produced electricity

2600+ Solar Panels Installed

408,990,222+ Smartphones Charged

equivalent to the sum of all of our solar panel installation electricity generation




BecauseSolar is a group of experienced professionals who believe in the proliferation and benefits of solar energy.  We have a vision of solar being affordable and accessible for everyone.  The dream of solar panels being installed on every roof in Colorado continues to drive and motivate us after all these years.  

Our roots are borne in the commercial solar panel industry having installed thousands of solar panels across the Denver metro area.  Now, we are taking our success and knowledge gained from the commercial solar panel industry and applying them to the residential market; all in an effort to bring you, our customer a product you will be proud of owning. 



BecauseSolar takes the time to design, engineer, and install your solar panel system with care.  Because of this, we offer a 10 year workmanship warranty on every solar panel system we sell.



As the only certification organization in the industry with an enforceable code of ethics, NABCEP (North American Board of Certified Energy Practitioners) provides solar panel customers with a way to hold unethical installers accountable for their actions in a way that no other association or membership organization can. Solar panel customers who wisely hire a NABCEP Board Certified Professional can rest assured that any reported violation will be thoroughly investigated and if wrongdoing occurred, disciplinary action will be taken.



BecauseSolar utilizes state licensed Journeyman and Master electricians on every solar panel system installation.  It's that simple; training, certification and state licensing means your solar panel installation will be installed and operate correctly.

Partnerships and Accreditation

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BecauseSolar Financing is Available

BecauseSolar offers solar + storage financing solutions via Sungage Financial. Sungage has aided thousands of home and business owners in owning solar panels and is backed by DCU (Digital Federal Credit Union).  BecauseSolar and Sungage share the belief that providing folks with simple, hassle-free options and solar panel system ownership is the key to energy financing. In an industry where solar panel energy is predominantly leased, solar panel system ownership is often overlooked as being "too expensive" or "impractical". With Sungage Financial, BecauseSolar is able to offer homeowners $0 Down Purchase options with no out of pocket expense.

About the Colorado RENU Loan powered by Elevations Credit Union

  • Finance 100% of project costs

  • Loans available from $500 to $50,000 and up to 15-year terms

  • Interest rates start at 2.75% for FICO scores of 740+ and a 3-year term

  • Borrowers approved with credit scores as low as 580

  • No prepayment penalties

  • Nominal loan fees

  • No cost re-amortization with a principal payment of $1,000 or more​

Colorado Commercial Property Assessed Clean Energy (C-PACE) Program Overview:

C-PACE enables owners of eligible commercial and industrial buildings to finance up to 100% of energy efficiency, renewable energy and water conservation eligible improvements. Financing is provided by private capital providers at competitive rates with repayment terms up to 25 years.  Eligible properties include:

  • Commercial

  • Industrial

  • Agricultural

  • Non-Profit

  • Multifamily(with 5 or more units)



Solar + Storage 101

  • Solar Panels

    The solar panels capture the "sun" and produce DC (Direct Current) electricity.  We typically use an all black solar panels for maximum aesthetic value.

  • Micro Inverters

    one or two solar panels connect to each micro-inverter, which are mounted on the roof underneath the solar panels.  Micro-inverters convert solar energy to usable home energy.

  • Solar Panel Mounting

    The mounting system or racking system is the "foundation" of the solar panel installation.  The racking system will get screwed through the roof to the underlying roof joists with those screws getting "flashed" or waterproofed and than the solar panels mount to the racking.

  • Battery Storage

    Adding batteries to your solar system gives you peace of mind that your home will continue to receive power when the local utility "goes out", i.e. a grid outage occurs.  

  • Monitoring

    Want to know how your solar + storage system is doing?  BecauseSolar offers free smartphone, tablet or computer based monitoring on every system.  Get a granular level look at how each solar panel is doing over the life of the system.

  • Net-Meter

    when the sun is shining the meter spins backwards, when night arrives your meter spins forwards.  At the end of the month you are billed on the net difference of energy used.

Meet The Team

  • Eric Crowley — Co-Founder and Director of Business Development

    Eric is a solar industry veteran with 15+ years of experience.  He oversees BecauseSolar’s business development initiatives and works side by side with J.W. on setting the strategy for sales, marketing and customer experience.


    Eric is extremely versed in all things solar as he started his career with Simple Solar Energy Systems as an installer in 2005.  After several years in the field, in 2007 he moved into business development within Simple Solar Energy Systems. 


    In 2010 Eric was offered the job of Director of Business Development with a large solar contractor located in Los Angeles, CA.  Eric packed his bags and headed further West for new opportunity.  After leading the charge on putting solar on hundreds of homes he returned to Colorado in 2015 to yet again lead the sales division of another Renewable Energy Company.


    Eric holds a Bachelor’s degree in U.S. History from the University of Maryland and a Master’s degree in Marriage and Family Therapy from Regis University.  In his free time he enjoys fitness, hiking, live music and spending time with his family. 

  • J.W. Postal — Executive Board Member & President

    J.W. has been a local and national leader in the solar and energy storage industries since 2008.  He will help lead BecauseSolar’s sales, marketing and customer experience. 

    JW is the founder and CEO of Nikola Power a Denver based energy storage technology company, building software that analyzes and optimizes the control of commercial and residential battery systems. 

    He was also the co-founder of Main Street Power, a pioneer in the distributed generation power purchase agreement space and an innovator in clean energy finance. 

    J.W. is a leader in clean energy in Colorado and across the county. He has been a frequent speaker at industry events around the nation for topics such as clean energy finance, community solar, and now solar + storage and entrepreneurship.

    J.W. is a graduate of the University of Colorado and has a Master in Public Policy degree from Georgetown University.  He is married to his college sweetheart, Jennifer, and they have three amazing kids – Carly, Jackson, and Calvin. 


     In his spare time, he enjoys fly fishing, cycling, fiction writing, and coaching youth baseball.

  • Eric Hinckley — Co-Founder.                 

    Eric cut his teeth in the residential solar space in 2007 as co-founder and CTO of Solarado Energy.  Shortly after, Eric was offered a job he couldn’t refuse as the Chief Operations Officer of Simple Solar Energy systems in 2008.  Under his operational leadership Simple Solar expanded from a local Colorado solar company to a national brand with offices in Colorado, Utah and New Jersey; all while maintaining sustainable growth and offering the highest level of installations possible. 

    In 2010 Eric joined Main Street Power as its Chief Technology Officer, a firm focused on the national rollout of distributed solar systems deployed under a Power Purchase Agreement model.  During his tenure with Main Street Power prior to the company being sold in 2015 Eric oversaw the deployment of over 100MW+ and $400million of solar projects on thousands of sites throughout the United States and Canada.  In 2015 Main Street Power was sold to AES corporation and the company was re-branded as AES Distributed Energy.  Eric stayed on as its Chief Technology officer overseeing the deployment of it's solar + storage initiative. 

    Eric holds a Bachelors degree in Electrical Engineering from the University of Colorado at Boulder and is a certified NABCEP Installation Professional.  In his free time he enjoys skiing, cycling, hiking, restoring automobiles and spending time with his family.     

  • Margaret-Ann Leavitt — Senior Vice President Marketing

    Margaret-Ann spearheads communications and marketing for BecauseSolar. She is a lifelong strategic and insight driven marketer with extensive experience messaging to kids, parents, boomers, and sustainability enthusiasts.


    Margaret-Ann is a passionate leader with a track record of providing strategic guidance, driving growth, and delivering targeted results on brands. She’s previously held positions at Mattel, FCB Global, the Sterling-Rice Group, National Car Charging and Silvernest, a 500 Startups alum.


    She is an avid sustainability advocate and been a proponent of electric vehicles for nearly a decade. She now drives her 4th electric car which she has driven coast-to-coast.


    She earned her B.A. in Economics from Colgate University and her M.F.A. in Film Production from the University of Miami.


    In her free time, Margaret-Ann is actively involved in the Girl Athletic Leadership School (GALS Denver), Colorado’s only all-girls public prep school, and is a founding member of Colorado’s Lustgarten Pancreatic Cancer Research Walk  and had been an active participant for the past 13 years. An east coast native, Margaret-Ann now lives in Denver, Colorado with her family, and drives 100% fossil fuel free.


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